Owner Repurchase Campaign
Send vehicle maintenance messages to identify repurchase intent, and follow up with personalized notifications for customers who respond.
Target Audience
For instance, define your target audience as owner customers approaching their 3rd year since vehicle purchase.
Campaign Journey
When a customer has used car sharing in the last 3 months, we send a showroom visit message. If they don’t visit within 14 days, we follow up with a second visit message.