Welcome Message
Send a welcome message to newly registered users and follow up with a shopping guide only if the app hasn’t been used after a few days to avoid interrupting organic engagement.
Target Audience
For instance, define your target audience as newly registered customers who have not used the app within 3–10 days after sign-up.
Campaign Journey
When a customer registers as a member, check if they open the app. If they do, we send a welcome message. If they engage further, follow up with a shopping guide.